This presentation was designed for a major US telecom company. All identifying elements have been removed or replaced.

For this case, the content of the presentation was determined by a third-party broker, then refined in-house to create a pared-down presentation to support the sale of health insurance plans to the telecom.

In most cases, the ideal target for an effective presentation is to have one idea per slide with as few words or graphics as possible while still communicating the crucial message. In addition to this, the strategy of the B2B sale is to connect with the prospective business with common language, tone, and visual styling.

During this case, I created a visual style that combines the active tone of the prospect, seen in adjectives like “empowering, reaching, delivering”, warm colors seen in the prospect’s branding, and high contrast black & white elements with the human, heartfelt, imagery and warm emotion conveyed by the insurer’s brand.

The presentation was delivered by a separate sales team, resulting in a large sale.